A Deeply Engaged Global Community
Last updated
Last updated
What makes this market expansion especially compelling is the unique nature of anime fandom. Anime fans distinguish themselves from other entertainment audiences through proactive enthusiasm and active support, a phenomenon now widely known as Oshikatsu. Oshikatsu encompasses various proactive activities, including regularly purchasing merchandise to directly support favorite artists or series, creating and sharing fan art and other content, and organizing events or social media campaigns to actively promote beloved characters and idols. This dynamic and dedicated fan culture not only drives market growth but also deepens community bonds, shaping the global influence and longevity of anime.
According to industry data, 78% of fans engage with anime daily or weekly, while 95% actively research information about their favorite series and characters—demonstrating a level of involvement that extends well beyond passive consumption. Moreover, anime fandom is remarkably diverse, with 64% of fans hailing from different cultural backgrounds. This has helped anime evolve into a truly global phenomenon, one in which 88% of fans report emotional investment in the storylines and 77% actively recommend series to friends and family.
The overlap between anime fans and gamers presents an equally compelling opportunity. Anime fans are 40% more likely to be avid gamers, and three in five are in the market for video games. By tapping into these fans, we can bridge a massive ~$188B gaming industry. Genshin Impact exemplifies this potential: powered by anime-inspired aesthetics and storytelling, it became the fastest game ever to hit $5B in revenue. It’s a testament to the profound influence anime fans wield when their fandom is fully activated.
Anime fans form an extraordinarily engaged global community, driving cultural movements from Tokyo to Los Angeles through immersive cosplay, enthusiastic social media expression, and passionate recommendations. Their influence extends notably into gaming, powering hits like Genshin Impact and bridging anime with a nearly $188B gaming market. Oshi channels this remarkable cultural momentum onto the blockchain, giving dedicated fans new avenues to celebrate and amplify their fandom, activate cross-industry connections, and unlock deeper participation through thoughtfully designed digital experiences and collectibles.
