The Growth Opportunity in Anime
Last updated
Last updated
The anime industry is experiencing unprecedented growth, but what's most striking isn't just the numbers – it's where this growth is coming from. The industry reached 2.9 trillion yen (over $22B USD) in 2022, but behind this headline figure lies a revealing shift: while the domestic Japanese market has plateaued, international markets are driving extraordinary expansion, growing at 11.1% year-over-year to reach 1.46 trillion yen (over $11B USD).
This international growth isn't a temporary trend – it represents a fundamental transformation in how anime reaches and engages audiences globally. Anime’s influence transcends traditional media, permeating fashion, music, and consumer brands worldwide
Major global brands now recognize the mass appeal of the genre. Collaborations from McDonald’s co-branded promotions to the NFL featuring anime characters demonstrate corporate appetite to attract younger demographics and international audiences.
Leading platforms like Netflix have doubled down on anime, investing in exclusive titles and reporting strong engagement among their global subscriber base. Similarly, Crunchyroll—one of the largest dedicated anime streaming services—has surpassed 15 million paid subscribers, underscoring the medium’s growing foothold outside Japan.
Anime is experiencing extraordinary global growth, attracting billions in revenue and inspiring passionate fans who seek more meaningful ways to engage. Traditional platforms often limit this participation. Oshi addresses this gap by creating a vibrant, blockchain-enabled ecosystem where fans can meaningfully influence the stories they cherish, collaborate authentically with creators, and celebrate the global impact of beloved anime IPs. By removing longstanding barriers, Oshi fosters genuine community collaboration, offers thoughtfully designed incentives, and expands opportunities to redefine the future of anime storytelling.
