A Deeply Engaged Global Community
Last updated
Last updated
What makes this market expansion particularly compelling is the nature of anime fandom itself. Anime fans stand apart from other entertainment audiences due to their extraordinary passion and commitment—the culture even has its own term, Otaku, denoting a near-devotional enthusiasm. This fervor is evident in everything from elaborate cosplay events, where fans invest countless hours (and significant sums of money) to replicate favorite characters, to full-scale “anime pilgrimages,” in which they travel worldwide to visit locations featured in their beloved series.
According to industry data, 78% of fans engage with anime daily or weekly, while 95% actively research information about their favorite series and characters—demonstrating a level of involvement that extends well beyond passive consumption. Moreover, anime fandom is remarkably diverse, with 64% of fans hailing from different cultural backgrounds. This has helped anime evolve into a truly global phenomenon, one in which 88% of fans report emotional investment in the storylines and 77% actively recommend series to friends and family.
The overlap between anime fans and gamers presents an equally compelling opportunity. Anime fans are 40% more likely to be avid gamers, and three in five are in the market for video games. By tapping into these fans, we can bridge a massive ~$188B gaming industry. Genshin Impact exemplifies this potential: powered by anime-inspired aesthetics and storytelling, it became the fastest game ever to hit $5B in revenue. It’s a testament to the profound influence anime fans wield when their fandom is fully activated.
Anime fans are ride-or-die—and they’re everywhere. From Tokyo to Toronto, they devour entire seasons in a weekend, cosplay their favorite characters, and flood social media with memes and fan art. This is cultural firepower just waiting to be unleashed onto the blockchain. In Web3, these same super-fans can back their favorite anime projects, flex their fandom in the form of digital collectibles, and get rewarded for the passion they already pour in. Think of it as leveraging the unshakeable loyalty from fans and supercharging it with decentralized tech to usher in a new era of fandom.
