The Growth Opportunity in Anime

Anime is experiencing extraordinary global growth, attracting billions in revenue and inspiring passionate fans who seek more meaningful ways to engage. Traditional platforms often limit this participation. Oshi addresses this gap by creating a fan-centered platform where audiences can meaningfully influence the stories they cherish, collaborate authentically with creators, and celebrate the global impact of beloved anime IPs. By removing longstanding barriers, Oshi fosters genuine community collaboration, offers thoughtfully designed incentives, and expands opportunities to help shape the future of anime storytelling.

Source: The Association of Japanese Animations 2023 Anime Industry Report

Source: The Association of Japanese Animations 2023 Anime Industry Report

Mainstream Adoption and Cultural Integration

This international growth isn't a temporary trend – it represents a fundamental transformation in how anime reaches and engages audiences globally. Anime’s influence transcends traditional media, permeating fashion, music, and consumer brands worldwide

Western Pop Culture Penetration

Major global brands now recognize the mass appeal of the genre. Collaborations from McDonald’s co-branded promotions to the NFL featuring anime characters demonstrate corporate appetite to attract younger demographics and international audiences.

Streaming Giants & Global Reach

Leading platforms like Netflix have doubled down on anime, investing in exclusive titles and reporting strong engagement among their global subscriber base. Similarly, Crunchyroll—one of the largest dedicated anime streaming services—has surpassed 15 million paid subscribers, underscoring the medium’s growing foothold outside Japan.

Source: Crunchyroll and Netflix public releases

tl;dr

Anime fans form an extraordinarily engaged global community, driving cultural movements from Tokyo to Los Angeles through immersive cosplay, enthusiastic social media expression, and passionate recommendations. Their influence extends notably into gaming, powering hits like Genshin Impact and bridging anime with a nearly $188B gaming market. Oshi channels this cultural momentum into a platform designed to deepen fan participation, giving dedicated fans new ways to celebrate and amplify their fandom, activate cross-industry connections, and engage through thoughtfully designed digital experiences and collectibles.